The result of the work can be even more positive if a designer uses psychology in the creative process, as science conveys the exact understanding of the target audience. Psychological knowledge helps to create the design that allows users to perform the expected actions, For example, make a purchase or contact the team. Designers may view psychology as a complicated approach to design improvement, and for that reason neglect that part of the research and analysis.

A Guide to Digital Transformation

Digital transformation is a process of integrating technology into all areas of a business, resulting in fundamental changes to how the business operates and delivers value to customers. It is a strategic process that involves rethinking the business processes, culture, and customer experience. 89% of companies have already implemented or plan to implement digital transformation according to the IDG State of Digital Business Transformation statistics. The main technologies driving digital transformation include big data/analytics, web, cloud, and APIs/embeddable.

What Is Digital Transformation?

Digital transformation is a term that has been widely used in recent years, often used interchangeably with "digitization" or "cloudification." It refers to the integration of technology into all aspects of a business to improve processes, culture, and customer experience. The role of a project manager for digital transformation is becoming increasingly common as organizations recognize the importance of this process.

Focus on "Digital"

In the past, digital transformation was primarily about digitizing analog processes within businesses. The introduction of computers in the workplace led to increased efficiency in areas such as internal communication, data storage, and contract management. As technology continues to evolve, this narrow definition of digital transformation remains relevant, but it is only a small part of the picture. Today, digital transformation encompasses much more, including cloudification and digitization.

Focus on "Transformation"

The more complex form of digital transformation involves restructuring goods and services around digital capabilities. This includes upgrading current products or services with software, redesigning sales platforms to meet online consumer behavior, and using data to produce internal or customer-facing analytics. Digital transformation enables businesses to better respond to consumer needs, collect customer feedback, and adapt to changing market conditions. Project managers play a critical role in the execution of digital transformation, as they are responsible for bringing the vision of top management to life.

Digital Transformation Challenges

Every organization faces unique challenges in digital transformation. Common challenges include forgetting the needs of consumers, lack of customer feedback, not considering data in decision-making, and resistance to change. Agile project delivery techniques, such as Scrum or Kanban, are becoming increasingly important in digital transformation as they encourage a culture of continuous improvement and adaptation. However, implementing Agile principles can be difficult due to resistance to change, conflicting departmental interests, and the difficulty of scaling back mistakes.

Spreading Agile Principles

Agile principles play a crucial role in digital transformation, as they encourage a culture of continuous improvement and adaptation. An effective project manager should be able to convey the values of Agile to their team and other stakeholders, and question traditional working modes to find ways to make operations more agile.

Legacy Processes

Digital transformation refers to the integration of digital technology into all areas of a business, resulting in fundamental changes to how the business operates and delivers value to customers. It enables organizations to take advantage of new opportunities created by digital technology, such as data analytics, automation, and new business models. The goal of digital transformation is to improve operational efficiency, increase competitiveness, and enhance the overall customer experience. It requires a cultural shift and a rethinking of traditional processes, as well as investment in new technologies and skills.

In other words, we use knowledge that we already have from previous experiences when we interact with something new. As a result, users can easily transfer their knowledge from one product or experience to another, without taking their time to understand how the new system works. The task of narrowing the gap between our mental models and those of our users is one of our greatest challenges.To do that, we use a variety of methods: user interviews, personas, travel maps, empathy maps, and more.

Conclusion

In conclusion, digital transformation refers to the integration of technology into all areas of a business, leading to fundamental changes to how the business operates and delivers value to customers. The process of digital transformation is driven by the need for organizations to remain competitive in an increasingly digital world and can lead to improved efficiency, increased revenue, and better customer experiences. As technology continues to advance and the business landscape evolves, it is important for organizations to continually assess and adopt new digital solutions to stay ahead of the curve and drive growth.