Introduction
The client, an AR clothing brand, wanted to develop an AR filter for Instagram that would allow users to try on their clothing virtually. The AR filter would be linked to a QR code and would trigger when users scan the code. The goal of the project was to provide a fun and interactive way for users to experience the clothing brand, and to increase brand awareness and sales.
Design Process
The design process involved several stages, including user research, prototyping, and testing.
User Research
To begin, I conducted user research to understand the needs and preferences of the target audience. Conducted surveys and focus groups to gather data on what users wanted in an AR filter and how they wanted to interact with the clothing. This research helped me to design a filter that met the needs of target audience.
Prototyping
Based on the user research, I created several prototypes of the AR filter using Sketch and Figma. These prototypes were then tested with users to gather feedback on the design, user experience, and functionality. We iterated on the design based on the feedback until we had a final design that was both functional and visually appealing.
Testing
Once I had a final design, I tested the AR filter in a controlled environment to ensure it was functioning correctly. I also conducted user testing to ensure that the filter was easy to use and provided a seamless user experience. Based on the testing results, I made any necessary changes to the filter before launching it.
Implementation
The AR filter was created using Spark AR, a powerful AR development platform. It was designed to be activated when users scanned a QR code located on clothing packaging and advertisements with their smartphone cameras. This allowed users to have a virtual try-on experience of the clothing.
Results
The AR filter was a success, with hundrads of users trying on the clothing using the filter. The client saw an increase in brand awareness and sales as a result of the filter. The filter was well-received by the target audience, with users praising the ease of use and the fun and interactive experience.
Conclusion
The AR filter development project for the AR clothing brand was a huge success. The filter provided a fun and interactive way for users to experience the clothing and increased brand awareness and sales. The design process, including user research, prototyping, and testing, ensured that the filter was both functional and visually appealing. The use of images and videos helps to bring the case study to life and provides a better understanding of the AR filter and the development process.
Try it yourself on Instagram