My Review:

A comprehensive book that explores the qualities and characteristics of companies that have been successful in highly uncertain and chaotic environments. The author uses in-depth research and analysis to examine the strategies, tactics, and habits of these companies and presents his findings in an easy-to-follow format. The book provides readers with valuable insights into what it takes to achieve long-term success in today's fast-paced, ever-changing business landscape.

Here are ten key takeaways from the book:

• The 10X Rule: Companies that are successful in uncertain environments outperform their competition by 10 times or more.
• Firebullets then Cannonballs: The best way to achieve success is by trying out many small, low-risk experiments, rather than making a big bet all at once.
• Leading with a Culture of Discipline: Companies that are successful in chaotic environments have a culture that values discipline, structure, and focus.
• The 20 Mile March: Successful companies have a consistent, methodical approach to growth, rather than relying on sudden, explosive growth.
• Embracing Failure: Successful companies view failure as a necessary part of the learning process and use it to improve their strategies and tactics.
• The Hedgehog Concept: Companies that are successful in uncertain environments have a clear understanding of their strengths and focus on what they do best.
• The Flywheel Effect: Companies that are successful in chaotic environments focus on building momentum, rather than just seeking quick results.
• Level 5 Leadership: The best leaders in uncertain environments are humble, self-effacing, and focused on the success of the company rather than their own personal glory.
• The Stockdale Paradox: Successful companies have a realistic understanding of the challenges they face, but remain optimistic and hopeful in the face of adversity.
• The Fatal Shore: Companies that are successful in chaotic environments are able to navigate through difficult times and make decisions that are in the best interest of the company and its stakeholders.

In conclusion, Great by Choice is a must-read for anyone interested in understanding what it takes to achieve long-term success in uncertain and chaotic environments. The book provides valuable insights and lessons that can be applied to businesses, organizations, and personal life.